Skill Descriptor: Employ critical literacy skills as media consumers.

Global Competencies: CM, CL, CTPS

Achievement Indicators:

• Use media terminology (authorship, audience, content, purpose, format, etc.)
• Identify codes and conventions of media
• Examine other’s ideas and points of view presented, recognizing absent voices
• Critically evaluate media ownership and governing regulations
• Question and reflect on the role of the consumer
• Evaluate and discriminate media consumption
• Discuss how format influences audience and purpose
• Critique effectiveness of media representation
• Critically analyze issues of representation (for example, gender race, class, ability, etc.)
• Explore the concept of access to media

Skill Descriptor: Examine how media influence and affect cultures.

Global Competencies: SASM, CL, CM

Achievement Indicators:

• Investigate the relationship between media and historical/contemporary cultures
• Investigate the role of media in modern society
• Question and promote awareness of global issues
• Connect popular culture and life choices related to media
• Articulate how media messages influence and manipulate audiences
• Critically analyze the responsibilities of media to contemporary social justice movements

Skill Descriptor: Pre-bunk information portrayed through social media, apps, and digital tools.

Global Competencies: CM, CTPS, SASM

Achievement Indicators:

• Explore various forms of digital media, social media, deep fake technology and A.I.
• Research the connection between technology and economics
• Evaluate how things are curated based on algorithms, and how this leads to the creation of “echo chambers”
• Investigate social media as a surveillance tool and discuss how data is collected and used
• Explain the difference between mass communication and participatory media
• Explore themes of ownership, control, and advertising
• Research ethics and social media, data sovereignty, privacy issues, rights, content moderation and censorship
• Determine the impacts of social media on communication, connection, and language
• Discuss the impacts and implications of cyber violence
• Investigate marketing and advertising targeted toward teens

Skill Descriptor: Explore immersive media practices and cultures.

Global Competencies: CM, CTPS

Achievement Indicators:

• Compare passive media and immersive media
• Research gaming and virtual reality platforms
• Investigate gaming culture
• Experiment with 360 game and film making
• Analyze the economics of immersive media
• Examine the concept of ethical communication in immersive media

Skill Descriptor: Examine why Indigenous and non-Western perspectives have been historically marginalized in media.

Global Competencies: CM, CTPS

Achievement Indicators:

• Explore power relations
• Investigate representations of access to safe water for Wabanaki communities
• Critique negative representations of Indigenous and non-Western people in media
• Disrupt damage-centred understandings of Indigenous and non-Western people
• Investigate the impact of Indigenous tokenism and stereotyping in modern day and historical media

Skill Descriptor: Analyze values and ideologies in media texts.

Global Competencies: CM, CTPS

Achievement Indicators:

• Discuss ideologies present in media
• Explore the role of propaganda
• Analyze media coverage and portrayals of marginalized groups
• Critique coverage and portrayals of diversity in media
• Analyze headlines and how they influence our perception

Skill Descriptor: Discern the production process of media text.

Global Competencies: CM, CTPS

Achievement Indicators:

• Compare and contrast a wide variety of media texts and genres
• Explain the stages of producing media texts (development, pre-production, production, post-production, distribution)
• Evaluate the ways in which texts are constructed for a particular purpose
• Analyze the role of narrative in media
• Experiment with methods of visual meaning making (for example, shots to convey different messages, montage, editing, etc.)
• Dissect editing as a tool for meaning making
• Investigate the impact of deliberate choices made to create meaning (for example, the use of montage)
• Recognize and explain edits as a last chance for storytelling
• Research various means of media distribution

Skill Descriptor: Examine personal histories and how they impact the reading of media texts.

Global Competencies: SASM, CL, CM, CTPS

Achievement Indicators:

• Discuss how interpretation of media is directly related to personal history
• Critically examine the effect of assumptions related to heritage and culture
• Create questions that reflect interest and lead to deconstruction of texts

Skill Descriptor: Develop critical understandings of fiction and narrative media texts.

Global Competencies: SASM, CL, CM, CTPS

Achievement Indicators:

• Present how various texts influence, manipulate, and reveal ideas, values, attitudes, and bias
• Analyze the role of storytelling in fiction and narrative text
• Discern how representations of truth and fiction are curated

Skill Descriptor: Develop critical understandings of documentary and journalism text.

Global Competencies: CM, CTPS

Achievement Indicators:

• Examine authorship and how it applies to documentary and journalism text
• Critique the portrayal of misinformation and the role of ethics
• Critically analyze the role of the citizen reporter

Skill Descriptor: Examine the history of media landscape in NB.

Global Competencies: CM, CTPS

Achievement Indicators:

• Compare and contrast contemporary and historical media in NB
• Research various media representations produced by Wabanaki and non-Indigenous creators in NB
• Analyze depictions of identity in NB media (for example, Indigenous, Francophone, Black, etc.)
• Explore various pathways to careers in media within NB
• Investigate media organizations within NB (NB Film Coop, NB Media Coop, NB Media Association, etc.)

Skill Descriptor: Justify personal positions and respect the positions of others considering multiple ways of knowing and being.

Global Competencies: SASM, CL, CM

Achievement Indicators:

• Articulate and respectfully justify points of view about texts and text elements
• Apply specific media-related language and terminology in presenting viewpoint
• Consider multiple ways of knowing and being when determining the value and relevance of information
• Collaborate to create media texts for a variety of audiences and purposes
• Interact in leadership and support roles to teach, explain, and clarify concepts, issues, and processes to peers

Skill Descriptor: Use media to communicate an idea, adapting it for a variety of audiences and purposes.

Global Competencies: CL, CM, CTPS, ICE

Achievement Indicators:

• Create an increasingly complex variety of media texts independently for a range of audiences and purposes
• Demonstrate an understanding of the power and impact of choice to convey meaning
• Critically examine the role of intended meaning vs. interpretation

Skill Descriptor: Apply key concepts of media literacy as creators of media text.

Global Competencies: CM, CTPS, SGC

Achievement Indicators:

• Create media texts to demonstrate understanding of social, political, commercial, cultural, and diverse values
• Compare the role of voice in media text to demonstrate understanding of who is represented/who is not
• Analyze how public showcase impacts the credibility of work