High School Block:
Marketing 120
Knowledge of marketing techniques and strategies enables learners to develop marketing plans that appeal to the consumer, by identifying and reflecting on the various wants, needs, and experiences of the target audience. Understanding the purpose of marketing and strategies used to evoke an emotional response in consumers can help prepare learners to interact positively with digital media. Learners will develop skills to decode data and data visualizations to support critical thinking when interacting with information that surrounds them. Engaging with different marketing approaches will encourage learners to improve communication and negotiation skills, transferable skills outside of the classroom and beyond graduation.
CONTEXTS AND CONCEPTS
Concepts
Fundamentals
- Marketing Mix (4Ps)
- Industrial vs. consumer marketing
- data analytics and digital marketing
Strategies
- Netukulimk
- Amazon, Apple
Trends and Challenges
- Social change through a marketing campaign
- Facial recognition software
- Green washing to attract consumers
- Negative marketing campaigns
- By consumers
- Business to business
Making Connections
- Data analytics and digital marketing
- Career-connected skills