High School Block:

Hospitality and Tourism 110

Hospitality and Tourism 110 is an introductory course providing learners with an awareness of the social and economic impacts of the Atlantic Canadian tourism industry. Learners investigate career opportunities in a dynamic and growing industry sector. Educators are encouraged to incorporate First Nations and environmental impact understandings. A combination of sound business principles and vision are demonstrated throughout the course.

For Educators:

CONTEXTS AND CONCEPTS

Industry                         

  • History
  • Culture
  • Identity
  • Sector
  • Impact
  • Sustainability                                   
  • Economy
  • Community
Marketing

  • Trend
  • Technology
  • Communication                           
  • Strategy
  • Audience
Career                     

  • Goal
  • Reflection                               
  • Interest
  • Education
  • Training
  • Pathway
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GRADE 11

Strand: Industry

Big Idea: Context

Skill Descriptor: Explain the hospitality and tourism industry.

Global Competencies: CTPS, CM

Achievement Indicators:

  • Define hospitality and tourism
  • Discuss reasons why hospitality and tourism is the largest industry in the world
  • Investigate the history of the hospitality and tourism industry

Big Idea: Sectors

Skill Descriptor: Identify the sectors of the hospitality and tourism industry.

Global Competencies: CTPS, CM

Achievement Indicators:

  • Outline key characteristics and interdependencies of stakeholders and rightsholders
  • Investigate examples of hospitality and tourism from multiple sectors

Big Idea: Impact

Skill Descriptor: Assess the impact of the tourism industry.

Global Competencies: CTPS, SGC, CM

Achievement Indicators:

  • Research the environmental impact of tourism activities on communities
  • Propose sustainable practices to mitigate the negative effects of a specific type of tourism industry
  • Critically assess the social and cultural impact of tourism on host communities (e.g., cultural preservation, community identity, social inequalities)
  • Investigate how major community events have an economic impact at both the micro and macro level (e.g., Memorial Cup in Saint John, Harvest Jazz and Blues Festival in Fredericton)

Skill Descriptor: Evaluate tourism products and experiences.

Global Competencies: CTPS

Achievement Indicators:

  • Assess diversity and appeal of tourism products and experiences
  • Critically analyze the accessibility and inclusivity of tourism offerings (e.g., families, individuals with disabilities, diverse cultural backgrounds)
  • Evaluate products and experiences, identifying strengths, weaknesses, and opportunities for enhancement

Big Idea: The Atlantic Region

Skill Descriptor: Analyze regional tourism.

Global Competencies: CTPS

Achievement Indicators:

  • Examine attractions, sights, and events that are representative of the Atlantic provinces
  • Debate reasons for visiting one region over another

Skill Descriptor: Appraise New Brunswick’s current and potential tourism opportunities.

Global Competencies: CTPS

Achievement Indicators:

  • Differentiate between the 5 NB Scenic Drives
  • Conduct a comprehensive analysis of New Brunswick’s existing tourism infrastructure, attractions, and amenities
  • Evaluate emerging trends and market demand to identify potential tourism opportunities
  • Assess the competitive positioning of New Brunswick’s tourism offerings relative to other Atlantic provinces
  • Discuss the unique selling points and competitive advantages of New Brunswick tourism offerings

Strand: Marketing

Big Idea: Strategies, Trends, and Technology

Skill Descriptor: Explain the impact of marketing strategies.

Global Competencies: CTPS, ICE

Achievement Indicators:

  • Compare various marketing strategies, including the use of social media
  • Identify changing marketing trends within the industry
  • Explore the evolving role of technology in marketing

Big Idea: Communication and Techniques

Skill Descriptor: Explore communication skills and marketing techniques.

Global Competencies: CTPS, CM, CL

Achievement Indicators:

  • Explain the principles of marketing (e.g., market segmentation, target audience identification, branding, positioning, promotional strategies)
  • Describe various communication channels and marketing techniques (e.g., advertising, public relations, social media marketing, content marketing, influencer partnerships)
  • Compile examples of successful marketing campaigns and communication

Strand: Career

Big Idea: Essential Skills

Skill Descriptor: Differentiate protocols and services appropriate to tourism.

Global Competencies: CM, CTPS, CL

Achievement Indicators:

  • Discuss professionalism and adherence to industry standards (e.g., proper etiquette, decorum, attire)
  • Discuss how cultural norms impact service protocols
  • Investigate techniques such as active listening, problem-solving, and personalized attention used to create memorable and positive interactions

Big Idea: Pathways

Skill Descriptor: Explore various careers and career pathways within the hospitality and tourism sector.

Global Competencies: CTPS, CM, SASM

Achievement Indicators:

  • Identify careers related to each of the sectors
  • Research relevant education, training, and professional development opportunities
  • Explore internships, volunteer work, part-time jobs, or entry-level positions within the tourism industry
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